Branding in Music Industry – Larym Creative Director, Presents a House Music Retrospective at Swansee College of The Arts

Larym Design Creative Director, Steve Kelly, gave a talk at Swanea College of Art for creative thinkers and designers. The talk focused the work he has done with re-energising a popular house music dance brand from the 90s and bringing their visual brand identity forward to engage a new audience.

Background on House Music:

House dance music has been around for decades, but has recently seen a resurgence in popularity. It’s a genre of electronic dance music that blends elements of soul, funk, and disco with traditional club music to create a sound that is both upbeat and energetic.

House dance was originally created in the early 1980s by DJs in Chicago who blended elements from various genres such as soul, funk, and disco into their sets. They used drum machines and synthesizers to create an upbeat and energetic sound that quickly gained traction in the local club scene. By the mid-1980s it had spread throughout the United States and eventually made its way across the pond to Europe where it was embraced by clubbers there as well.

Since its inception, house dance music has evolved significantly over time. In recent years there has been an emphasis on creating more complex rhythms and sounds using modern technology like computers and digital audio workstations. This has allowed producers to craft intricate melodies and beats that are still rooted in soulful vibes but have enough of an edge to keep listeners hooked.