Starting in Oceanside, under one of the longest piers in California, RAAM spans 3000 miles, climbs 175,000 feet, crosses 12 states and finishes at City Dock in Annapolis, Maryland, the east coast sailing mecca. Touched by cancer directly or through their loved ones, the team has been inspired by the goal to funding for the local Las Vegas Leukemia & Lymphoma Society. The team members are focused and ready to make Las Vegas proud.

Starting in Oceanside, under one of the longest piers in California, RAAM spans 3000 miles, climbs 175,000 feet, crosses 12 states and finishes at City Dock in Annapolis, Maryland, the east coast sailing mecca. Touched by cancer directly or through their loved ones, the team has been inspired by the goal to funding for the local Las Vegas Leukemia & Lymphoma Society. The team members are focused and ready to make Las Vegas proud.

The brand design includes contemporary styling of a cyclist in motion. However, we designed the logo to also exist without the cyclist. We then leveraged the red, white and blue theme of the United States and United Kingdom, as the team is comprised of cyclist and support crew from both countries.

Our uniform and apparel design provide bold branding for the team while leaving ample locations to display sponsors prominently.