Myra Peterson Love
Co-Founder and Director, Larym Enterprises
Interpretive Intelligence™
Perspective
Myra’s path to business, technology, and strategy began with music and art.
She studied classical piano from the age of eight through high school, learning to hear nuance, rhythm, and the patterns between the notes. She later studied art and art history at Richmond College on the Thames, where she came to see creativity as a form of intelligence.
She was also raised in an engineering household, where structure, logic, and precision were a way of life. She learned to build computers with her father, so technology became something she understood by doing rather than watching.
Creativity, engineering, and technology were never separate worlds for Myra. They developed together and shaped how she would approach brands, organizations, and intelligent systems.
Thinking shapes direction. Creativity gives it expression. Technology brings it to life.
Foundation
Myra’s professional career began in marketing at Hewlett-Packard during the era of the HP Way, a period defined by people-first leadership, Deming quality principles, and integrity in everyday decisions. At HP, quality was treated as a mindset and integrity as a daily practice.
There she learned what would become the foundation of her career, a principle she later put into her own words:
Know your clients as well as they know themselves. Become part of their team. Become a Power Partner.
That idea shaped how she approached clients, brands, technology, and eventually Larym itself. The goal was to understand an organization well enough to contribute perspective, challenge assumptions when necessary, and become a trusted part of the team responsible for what came next.
In the early 1990s, she was already designing interactive experiences for enterprise and government technology projects, years before most organizations had a website.
A Working Partnership
In 1998, Myra began working with Eric Love.
They later both joined venture-funded Urban Box Office, where Myra served as Senior Vice President of Ecommerce and Eric directed ecommerce operations on her team. Together they were responsible for 14 ecommerce-enabled websites and a multidisciplinary organization spanning merchandising, advertising sales, web design, IT, and customer service, during the earliest years of commercial ecommerce.
Their partnership spanned multiple companies and stages of their careers before becoming the foundation of Larym. Along the way, they learned to combine different kinds of expertise, divide authority, challenge each other’s thinking, and stay accountable to the same outcome. The working relationship eventually became a marriage as well.
In 2006, they co-founded Larym Design in Las Vegas. When Steve Kelly joined as Creative Director in 2017, he brought decades of brand and experiential design experience to a leadership model already built on shared responsibility. Myra and Eric continue to lead every client relationship directly.
Brand, Search, and the Digital Environment
Myra has led branding and SEO work at Larym since 2006, across more than 100 clients ranging from growing businesses to multinational organizations in a dozen countries.
To her, the two disciplines were always connected. A brand defines how an organization wants to be understood. Search determines whether it can be found, and whether the signals surrounding it reinforce that understanding.
As websites grew more complex and search engines more sophisticated, structured information mattered more. Then AI systems began assembling their own pictures of organizations, people, and expertise from information scattered across the web.
For Myra, AI visibility extended a question she had been working on for years:
Can the outside world accurately understand who you are?
Today that question applies to people, search engines, and AI systems alike. Strong visibility starts long before optimization, with a well-defined identity and a digital presence coherent enough to express it consistently.
Interpretation
Across decades of work in creativity, technology, brand, and search, Myra recognized a common discipline underneath it all: interpretation.
Organizations generate enormous amounts of information. Information alone can’t tell them what matters or what to do next. People decide that.
That insight became the basis of Human Interpretation Intelligence™, built around a simple progression:
Information → Interpretation → Meaning → Decision
Brand works the same way. It is one of the lenses through which an organization interprets information, experiences, and decisions. Increasingly, Myra’s work helps organizations understand that layer: the meaning, judgment, and identity underneath how they communicate.
The LARYM™ Framework
That way of working led to the LARYM™ Framework, a methodology for aligning identity, messaging, design, digital systems, and technology. It reflects how Myra has always worked: understand the whole system, identify what matters, establish alignment, and build the structure to move forward.
Within Larym Enterprises, Larym Design applies the framework through brand strategy, identity, design, digital experience, SEO, and content. Larym Development extends it through technology, platforms, and integrations.
Larym AI Intelligence™
As AI accelerated, the same thinking raised a larger question: how can human judgment and artificial intelligence work together without handing meaning, authority, or responsibility to the technology?
Myra’s answer is Larym AI Intelligence™, a governance-based architecture in which humans keep decision authority and AI advises and assists within defined boundaries. It connects her work in Human Interpretation Intelligence™ and Decision Integrity with two applied solutions. Executive Intelligence captures how leaders think, decide, and govern. Larym Digital Twins™ extend an individual’s intelligence within defined limits.
It is the same question she has always asked, applied to a new kind of system: what must be understood before meaningful decisions can be made? Learn more in Larym Intelligence.
Definition
Myra’s work has never fit neatly into a single role. Strategist, designer, technologist, and marketer each describe part of it.
She interprets complex systems, identifies the relationships within them, and turns that understanding into structures people and organizations can use. She calls that discipline Interpretive Intelligence Architect™.
Today
Today, Myra works alongside organizations and leadership teams as a Power Partner. She brings decades of experience in brand, SEO, digital strategy, and technology to newer questions about AI visibility, governed intelligence, and the role of human judgment.
The technology has changed considerably since she began her career at Hewlett-Packard. The principle has not.
Know your clients as well as they know themselves. Become part of their team. Understand what matters. Connect what others may see separately. Then help move the organization forward.
Become a Power Partner.
