Eric Love
Co-Founder and Managing Director, Larym Enterprises
Eric Love is Co-Founder and Managing Director of Larym Enterprises, where he leads operations, finance, technology, and development across the organization and its client work.
For nearly three decades, his strength has been understanding how systems work, where they can work better, and what it takes to keep them working. At Larym, that strength turns ideas into systems that are reliable, secure, financially sound, and built to last.
Perspective
Eric grew up in a multinational household, which exposed him early to different cultures and ways of approaching the world.
He met Myra Peterson Love in 1997, and they discovered complementary ways of thinking that would shape both their partnership and Larym. They began working together in 1998 and later both joined venture-funded Urban Box Office, where he worked on Myra’s team.
Much of Eric’s technical depth came from experience, curiosity, and self-directed learning. He could look at a system, see the relationships inside it, and work out how to improve it. As technologies changed, that instinct kept him learning instead of tying him to any one platform. It became one of his defining strengths at Larym.
Foundation
Eric’s professional career began in 1997 and developed through progressively broader responsibility across finance, systems, ecommerce, operations, management, and technology.
His formal education combined Accounting and Information Technology at Virginia State University, giving him a foundation that would become increasingly important as his career moved toward the intersection of business and technology.
Early in his career, Eric worked in financial control while simultaneously managing technology infrastructure. He later served as Director of Ecommerce Operations at Urban Box Office, where he managed a multidisciplinary staff of more than 50 people across advertising sales, merchandising, project management, IT, web design, customer service, and administration. His responsibilities included 14 ecommerce-enabled websites, 24/7 customer support, operations, contingency planning, inventory management, vendors, and outsourced service providers.
Those experiences taught Eric to see technology as part of a larger operating environment. Systems had to work technically, but they also had to support people, customers, budgets, risk, continuity, and the business itself.
A Working Partnership
Eric and Myra have worked together since 1998, across companies, disciplines, and eventually Larym. The partnership has lasted because it was never built on thinking alike.
Both are systems thinkers who enter the system from different places. Myra sees the relationships between identity, people, meaning, and information. Eric sees the relationships inside technology, operations, risk, and finance. They learned to respect where each is strongest and to challenge each other when it matters.
By the time they co-founded Larym Design in Las Vegas in 2006, they had already spent years learning to work together. At Larym, that relationship became a leadership model in which every idea has to hold up to both strategic and operational scrutiny.
Technology Built to Last
Since co-founding Larym Design, Eric has carried direct responsibility for the operational, financial, technical, and delivery infrastructure that supports the organization and its clients.
He leads a team of senor developers with deep expertise across the platforms Larym supports, and he remains accountable for how the pieces come together and how the resulting systems perform over time. His own technical knowledge covers web architecture, WordPress and enterprise content management, ecommerce, cloud and managed hosting, DNS, SSL/TLS, APIs and integrations, deployment, monitoring, backup and recovery, performance, and security.
Eric thinks in lifecycles. A platform has to be architected, built, tested, deployed, monitored, maintained, and secured, and decisions made early show up later in cost, performance, and risk. For him, the work isn’t finished when something launches. It has to keep working after launch.
Risk, Security and Responsibility
As Larym’s client environments have grown more complex, so has Eric’s role. His work now includes enterprise web operations, security remediation, access governance, technical SEO, structured data, localization technology, and emerging AI search requirements.
He has worked in environments with heightened regulatory demands, including HIPAA-related requirements and formal external monitoring of security posture.
To Eric, security is part of building technology from the start, as are reliability, performance, and recovery. He evaluates technology on more than whether it can be built. He asks whether it should be built that way, what it will cost to maintain, what risks it introduces, and whether it will still serve the organization as needs change.
Operational Intelligence
Eric’s background in accounting, operations, ecommerce, and technology gives him a view that crosses departmental lines.
He knows a technical decision can become a financial one, and a security decision can become a reputational one. An infrastructure choice can affect search visibility and customer experience. A platform that works today can become a liability tomorrow if no one has planned how it will be governed and maintained.
His instinct is to put ownership, structure, and repeatable systems around work that would otherwise depend on one person’s memory. That keeps technology, people, risk, and operations working together as complexity grows.
How Larym Is Led
When Steve Kelly joined Larym as Creative Director in 2017, Eric and Myra had already been working together for nearly two decades. Steve added senior creative leadership to a model built on complementary strengths.
Today, Eric and Myra lead every client relationship directly, with Steve leading creative direction and the broader Larym team bringing specialized expertise into the work.
Eric’s part of that leadership comes down to one demanding responsibility: making sure what Larym builds can work, hold, improve, and continue.
Today
Eric brings nearly three decades of experience to decisions about technology, development, operations, finance, security, and continuity.
His real value is judgment: understanding how technology fits into the larger system around it, how that system can improve, and what it takes to sustain it responsibly.
Technology will keep changing. Eric will keep learning it and finding ways to make it work better. That has been a constant of his career, and it is one of the strengths he brings to Larym.
